Web App & Mobile APP Design
Mercedes me
We helped Mercedes-Benz provide customers the tailored ownership experience that they deserve. This is a consolidated platform to help customers with any ownership moments, from connecting a customer to their vehicle remotely to providing all the resources they may need.
Client| Mercedes-Benz USA
Agency| Razorfish
Role| UX Lead
Year| 2014-2016
CLIENT ASK
“Help us re-envision owners platform that suits U.S. customers’ needs”
Mercedes-Benz USA asked Razorfish to re-envision the digital experience for Mercedes owners. With the current platform, MBUSA customers were experiencing a fragmented digital experience as they had to go through several websites to find information or features they were looking. For example, they were struggling to find critical information about their leases and warranty, as there were siloed databases and platforms.
There was a global initiative to create a consolidated web platform for owners, but rather than adopting the global platform, MBUSA wanted a new elevated solution that fits their premium brand perception in the United States.
OUR APPROACH
“A personalized digital platform that embodies their brand promise of modern luxury.”
This was a massive undertaking while it was a tremendous opportunity for Mercedes-Benz to strengthen their positioning as a service brand with robust digital capabilities.
We started by creating a vision of what their U.S. customers’ digital experience could be and presented it to their key stakeholders at Mercedes-Benz. With their buy-in, we put together a 3-year roadmap to achieve that vision through a responsive web platform and a mobile app.
