Information Architecture | Interaction Design | Usability Testing
Online configurator design that enables users full customization of the smartphone device. The main goal was to maximize user's engagement rate within the play-and-learn experience. One of the biggest UX challenge was how to provide the right amount of information that is simple enough for users to digest but detailed enough for them to make informed purchase decision.
Conducted usability test before and after the launch and reflected the key learnings to enhance the experience design.
